About Us
Our Story
Our story begins with our founder, HORACIO, who has spent years in the bicycle and bicycle parts sales industry, deeply understanding the ins and outs. Throughout this journey, he witnessed the birth of many products but also saw the intricate relationship between quality and price. His dream was to create a satisfying bicycle that was not only visually appealing but also lightweight, comfortable, durable, and reasonably priced. Thus, he decided to leverage his expertise, starting with every small component, personally selecting, testing, and ensuring that every bicycle was of top quality.
Mr. Horacio trekked among countless bicycle part manufacturers, visited several bicycle production lines, continuously learning, exploring, and improving. After years of accumulation, he was determined to establish his own brand, hence the birth of "Horacio." His philosophy was to provide customers with a perfect experience, addressing all aspects of a bicycle: aesthetics, technology, comfort, rideability, maintenance, and price. Therefore, even the entry-level products were meticulously crafted, ensuring every bicycle met quality standards.
Serviced Bicycles
Partner Factory
Happy Cooperation Partners
Horacio's brand is dedicated to serving customers, persistently striving to improve and offer the best products and services. He firmly believes that continuous innovation and improvement can bring a better experience to customers. Ultimately, he succeeded in creating an affordable, durable, and efficient bicycle, earning the trust and recognition of customers for his ideals and persistence.
We specialize in customizing bicycles for Australians, offering a perfect balance of reasonable prices and top-notch quality. What sets us apart is our commitment to excellence, delivering outstanding performance and unparalleled value. We are dedicated to providing affordable mountain bikes without compromising on quality.
Our product development process starts with a deep understanding of our target market's needs and preferences. We gather feedback from riders and industry experts, using their insights to identify areas for improvement and innovation. This information informs the design and development of our new models, frames, and components, ensuring that they meet the demands of our customers.
We work closely with our manufacturing partners and select our accessory brands and suppliers with great care to ensure that our products are of the highest quality. We monitor and improve our production process to enhance efficiency and reduce costs, allowing us to maintain competitive pricing without sacrificing quality.
Our commitment to quality doesn't end with the production process. We have a team of specialists who regularly inspect the production line to ensure that every product meets our rigorous standards. We conduct multiple quality tests on every product to ensure that they comply with Australian quality regulations.
We are constantly striving to improve our product line, launching higher-end products through collaborations with professional cycling teams. By analyzing data and feedback from competitive racing, we improve our designs and technology, ensuring that our products continue to meet the demands of the market.
In addition to product development, we are also committed to providing exceptional customer service. We offer direct shipping to our customers, reducing intermediate expenses, and ensuring that our products arrive in their hands as quickly as possible.
Our focus on price excellence, high quality, and guaranteed performance has been the foundation of our initial offerings. However, we never stop improving, always seeking to enhance our product performance through research and development and practical testing. We are committed to providing affordable, high-quality mountain bikes that meet the needs of riders at all levels, and we continuously strive to improve our product line and customer service to maintain our position as a leader in the cycling industry.
Our focus on price excellence, high quality, and guaranteed performance has been the foundation of our initial offerings. However, we never stop improving, always seeking to enhance our product performance through research and development and practical testing. We are committed to providing affordable, high-quality mountain bikes that meet the needs of riders at all levels, and we continuously strive to improve our product line and customer service to maintain our position as a leader in the cycling industry.
At our online store, we take pride in offering high-quality bicycles at the best possible prices. By eliminating the middleman and selling directly from the factory to the customer, we are able to keep our costs low and pass the savings on to our clients. Plus, by skipping the distributor, we can ensure that our bicycles are always in top condition and ready for immediate delivery.Β
We believe that everyone should have access to quality bicycles, and we've made it our mission to make that happen. Our direct-to-consumer model allows us to keep our costs low without sacrificing the quality of our bicycles. We're passionate about providing our customers with bicycles that are not only affordable but also reliable, durable, and easy to use.
In addition to offering competitive pricing, our online store provides a hassle-free purchasing experience. Our customers can browse our selection of bicycles from the comfort of their own home, without the pressure of pushy salespeople. We make sure that our bicycles are always in top condition and ready for immediate delivery, so you can get out and ride as soon as possible.
So if you're in the market for a new bicycle, we invite you to browse our selection and experience the benefits of buying directly from the factory. Our goal is to help you find the perfect bike that meets your needs and exceeds your expectations. Thank you for considering our online store for your next bicycle purchase!
At our company, we take pride in offering high-quality mountain bikes that are designed for performance, reliability, and durability. Our bikes are constructed with 6061 aluminum alloy frames, which are well-known for their strength and lightweight properties. We use only the best materials and parts to ensure that our bikes meet the highest standards of quality and can withstand the toughest conditions.
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All of our mountain bikes feature aluminum alloy as the main metal, which provides the strength and lightness necessary for a smooth and comfortable ride. We are committed to using reputable and well-known parts manufacturers, including the braking system. Our entry-level mountain bike lineup features Shimano derailleurs, which include Shimano Cassette products, Shimano Crankset, and Shimano Derailleur Front and Rear. These trusted parts ensure a smooth and reliable ride for our customers.
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We take great care in selecting the front fork for our mountain bikes, choosing a Suspension Fork from either SR SUNTOUR or ZOOM depending on the intended performance. We offer TEKTRO and Shimano products for our braking system, including disc mechanical brakes, disc hydraulic brakes, or V brakes. These top-of-the-line brands provide reliable and responsive braking systems to ensure the safety of our riders.
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In addition to these trusted brands, we work with other reputable parts manufacturers such as WTB, KENDA, CST, KMC, VP COMPONENTS, Prowheel, KT, NECO, and VELO to provide a comprehensive range of options for our customers. We believe that providing a wide range of choices for our customers is an essential aspect of delivering high-quality products that meet their individual needs.
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We believe in transparency when it comes to the quality and specifications of our bikes. We provide clear and detailed information about the configuration details of our bikes, so our customers can make informed decisions about their purchase. We are confident that our bikes are of the highest quality, and we stand behind them with pride.
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Thank you for considering our bikes for your next adventure. We are committed to providing you with a reliable and enjoyable biking experience that reflects our commitment to quality.
We are committed to innovation and growth. We understand that in order to stay competitive in today's market, we must constantly push the boundaries and strive for excellence. That's why we have a dedicated team of experts who are constantly researching and developing new products, always looking for ways to improve and stay ahead of the curve. We also believe in collaboration, which is why we actively seek partnerships with other high-quality brands in our industry. By working together, we can learn from each other and create even better products for our customers. Our ultimate goal is to provide the best possible products and services to our customers, and to achieve that, we are always looking for ways to improve our quality and offer more high-end products.
We're thrilled to announce that our newest product, an innovative and powerful e-bike, is soon to be released to the market. Our team has been hard at work perfecting the design and functionality of this amazing bike, which promises to revolutionize the way people experience cycling. With cutting-edge features such as a high-capacity battery, intelligent pedal assist system, and sleek and modern design, this e-bike is truly a game-changer. We're confident that it will appeal to a wide range of customers, from casual riders to serious cycling enthusiasts. Our goal is to provide the ultimate riding experience, and we believe that this e-bike will exceed all expectations. Stay tuned for more information on the official release date, and get ready to experience the future of cycling with our amazing e-bike.